In an excerpt from the forthcoming book 'Moses and The Doctor', author Luke Epplin delves into the 1977 NBA Finals, exploring the racial and societal implications of the game. The 1977 NBA season marked the first year after the league's merger with the American Basketball Association (ABA), introducing new players like Julius Erving, who joined the Philadelphia 76ers. The Sixers, with Erving, George McGinnis, and Doug Collins, dominated the Eastern Conference, reaching the NBA Finals against the Bill Walton-led Portland Trail Blazers. The narrative highlights the contrasting styles of play between the Sixers and Blazers, with the Sixers' fast-paced, individualistic approach versus the Blazers' structured, team-oriented gameplay. The media's portrayal of the Sixers, often as outlaws, and the Blazers as purists, added a layer of racial tension to the narrative. Julius Erving, or Dr. J, was a central figure, with his creative style and individualistic approach contrasting with the team-first ideology of the Sixers. The media's criticism of the Sixers' approach and Erving's deviation from the team's style created a divide. The Blazers, led by Bill Walton, were portrayed as a fundamentally flawless team, with Walton's exceptional instincts and vision making him a key player. The Finals showcased the Sixers' individual talent, with Erving's impressive performances, but the Blazers' team-oriented strategy and Walton's leadership ultimately led them to victory. The game's outcome left a lasting impact on Philadelphia, with fans and residents expressing anger and disappointment over the team's internal conflicts and losses. The 'We Owe You One' slogan, created by the city's advertising agency, reflected the emotional response to the team's performance, promising a better future despite the past setbacks.
